The Brand
Purely Elizabeth
Established in 2009, Purely Elizabeth sells a variety of breakfast products such as granola, oatmeal, and cereal with a focus on clean ingredients to support health and wellness. The women-owned business is committed to selling products that are gluten free, organic, and contain no artificial flavors. The brand emphasizes supporting consumers’ wellness journey with its motto “Live Purely.”
The Message
As part of a Copywriting for Advertising course, I and a team of two students produced a series of story posts and a carousel post for Purely Elizabeth products in partnership with Whole Foods, targeting gluten-free millennial women who choose a gluten-free diet and live an active and healthy lifestyle. Below are the story posts I created for this project.
