The Brand
Purely Elizabeth
Located in Weyers Cave, VA, Valley Pike Farm Market sells an array of local products including jams, sauces, beers and wines, skincare, and more. The business also operates a coffee shop and sandwich bar with locally sourced meats and cheeses and produce. Valley Pike Farm Market strives to create a welcoming environment that embraces the agricultural history of the community.
The Message
As part of a Copywriting for Advertising course, I and a team of two students produced a series of story posts and a carousel post for Purely Elizabeth products in partnership with Whole Foods, targeting gluten-free millennial women who choose a gluten-free diet and live an active and healthy lifestyle. Below are the story posts I created for this project.
