Radio & Podcast Ads
First Step: A Response to Domestic Violence
As part of an Elements of Creative Advertising course, I and a team of four students were tasked with creating a 30 second radio spot and a one-minute podcast advertisement for First Step: A Response to Domestic Violence, a domestic violence shelter and helpline located in Harrisonburg, VA. The non-profit offers a variety of resources such as emergency shelters, a 24/7 crisis hotline, and legal advocacy and counseling. First Step supports all survivors of intimate partner violence and commits itself to providing free and confidential services to the community. My team and I wrote and recorded each spot, and I produced each advertisement.
The Message
My team and I produced two ad spots through the radio and podcast mediums with the objective of increasing hotline calls to First Step by young men between the ages of 18-24 experiencing emotional partner abuse.